Amakuru n'Itangazamakuru

"Ikoranabuhanga" mu myambarire ni ijambo ryagutse rikubiyemo ibintu byose uhereye ku bicuruzwa biva mu bicuruzwa no gukurikiranwa kugeza ku bikoresho, imicungire y'ibarura ndetse no gushyiramo ibirango by'imyenda.Nk'ijambo ry'umutaka, ikoranabuhanga rikubiyemo izi ngingo zose kandi rikaba rigenda rinenga uburyo bwo kwerekana imishinga y'ubucuruzi.Ariko iyo tuvuga ibijyanye n'ikoranabuhanga, ntitukivuga gusa gukurikirana imyenda kuva kubatanga ibicuruzwa kugeza kububiko bwo kugurisha kugirango bapime umubare w'imyenda igurishwa, ntabwo tuvuga gusa kwerekana igihugu cyaturutse kandi (akenshi ntabwo byizewe) amakuru yerekeye ibikoresho byibicuruzwa Amakuru .Ahubwo, igihe kirageze cyo kwibanda ku kuzamuka kwa "imbarutso ya digitale" mugutezimbere imideli igaruka.
Muburyo bwo kugurisha no gukodesha imishinga yubucuruzi, ibirango nabatanga ibisubizo bakeneye gusubiza imyenda yabagurishijwe kugirango basanwe, bongere bakoreshwe cyangwa bongere gukoreshwa.Kworohereza ubuzima bwa kabiri, ubwa gatatu nubwa kane, buri mwenda uzungukirwa numero yihariye iranga kandi byubatswe mubuzima bukurikirana.Mu gihe cyo gukodesha, buri mwenda ugomba gukurikiranwa kuva kubakiriya kugirango basane cyangwa basukure, basubire mububiko bukodeshwa, kubakiriya bakurikira.Mu kugurisha, urubuga rwagatatu rugomba kumenya neza ubwoko bwa kabiri- imyenda y'intoki bafite, nko kugurisha mbisi no kugurisha amakuru, bifasha kugenzura niba ari ukuri kandi ikanamenyesha uburyo bwo kugura abakiriya kugirango bongere kugurisha.Ibyinjira: Digital trigger.
Imbarutso ya digitale ihuza abakiriya namakuru akubiye murubuga rwa software. Ubwoko bwamakuru abakoresha bashobora kubona bugenzurwa nibirango hamwe nabatanga serivise, kandi birashobora kuba amakuru kubyerekeye imyenda yihariye - nk'amabwiriza yo kubitaho n'ibirimo fibre - cyangwa kwemerera abaguzi guhuza n'ibirango kubyerekeye ibyo baguze - mu kubayobora Kuri, kurugero, ubukangurambaga bwo kwamamaza hakoreshejwe uburyo bwa digitale ku musaruro wimyenda. Muri iki gihe, uburyo buzwi kandi busanzwe bwo gushyiramo imbarutso ya digitale mu myambaro ni ukongera QR code kuri label yitaweho cyangwa kuri label yihariye ya mugenzi wawe yanditseho "Scan Me." Abaguzi benshi muri iki gihe bazi ko bashobora gusikana kode ya QR hamwe na terefone, nubwo kwakirwa kode ya QR itandukana mukarere.Asia iyoboye inzira yo kurera, mugihe Uburayi bukiri inyuma cyane.
Ikibazo ni ukubika QR code kumyenda igihe cyose, nkuko ibirango byitaweho akenshi bigabanywa nabaguzi.Yego, musomyi, nawe urabikora! Twese twabikoze mbere.Nta kirango bivuze ko nta makuru.Kugabanya ibi byago , ibirango birashobora kongeramo QR kode kuri label idoze cyangwa gushyiramo ikirango hifashishijwe ihererekanyabubasha, byemeza ko code ya QR idakura kumyenda. Ibyo byavuzwe, kuboha code ya QR mumyenda ubwayo ntibigaragariza abaguzi ko code ya QR ifitanye isano no kwita hamwe nibirimo, bikagabanya amahirwe yuko bazageragezwa kubisikana kubyo bigenewe.
Iya kabiri ni tagisi ya NFC (Hafi y’itumanaho) yashyizwe mu kirangantego, idashoboka cyane ko ikurwaho.Nyamara, abakora imyenda bakeneye gusobanurira neza abakiriya ko ibaho muri tagi, kandi bakeneye kumva uburyo gukuramo umusomyi wa NFC kuri terefone zabo. Zimwe muri terefone zigendanwa, cyane cyane izasohotse mu myaka mike ishize, zifite chip ya NFC yubatswe mu byuma, ariko ntabwo telefone zose zifite, bivuze ko abaguzi benshi bakeneye gukuramo umusomyi wa NFC wabigenewe kuri an ububiko bwa porogaramu.
Imbarutso ya nyuma ya digitale ishobora gukoreshwa ni tagi ya RFID (iranga radiyo yumurongo wa radiyo), ariko ibirango bya RFID mubisanzwe ntabwo bireba abakiriya.Ahubwo, bikoreshwa kumanikwa kumanikwa cyangwa gupakira kugirango bikurikirane umusaruro wibicuruzwa hamwe nubuzima bwububiko, inzira zose kubakiriya, hanyuma hanyuma usubire kumugurisha kugirango asane cyangwa yongere kugurisha.Ibirango bya RFID bisaba abasomyi bitanze, kandi iyi mbogamizi bivuze ko abaguzi badashobora kubisikana, bivuze ko amakuru ahura n’abaguzi agomba kuboneka ahandi.Niyo mpamvu, ibimenyetso bya RFID bifite akamaro kanini kuri abatanga ibisubizo hamwe nibikorwa byinyuma nkuko byoroha gukurikiranwa murwego rwubuzima bwose.Ikindi kintu kigora mubisabwa ni uko tagi ya RFID akenshi idakurikiza-gukaraba, ibyo bikaba bitari byiza cyane kumyenda yimyenda izenguruka mubucuruzi bwimyenda, aho usanga ariho hasomeka ngombwa mugihe runaka.
Ibicuruzwa bisuzuma ibintu byinshi mugihe cyo gufata icyemezo cyo gushyira mubikorwa ibisubizo byikoranabuhanga rya digitale, harimo ejo hazaza h’ibicuruzwa, amategeko azaza, imikoranire n’abaguzi mugihe cyibihe byubuzima bwibicuruzwa, hamwe n’ingaruka ku bidukikije by’imyenda.Bashaka kandi ko abakiriya bongera ubuzima bwabo imyenda mukuyitunganya, kuyisana cyangwa kuyikoresha.Mu gukoresha ubwenge bwimbaraga za digitale na tagi, ibirango nabyo birashobora kumva neza ibyo abakiriya babo bakeneye.
Kurugero, mugukurikirana ibyiciro byinshi byubuzima bwimyenda, ibirango birashobora kumenya igihe gusana bikenewe cyangwa igihe cyo kuyobora abaguzi gutunganya imyenda. Ibirango byingenzi birashobora kandi kuba uburyo bwiza kandi bukora, nkuko ibirango byita kumubiri akenshi byaciwe kutoroherwa cyangwa kugaragara neza, mugihe imbarutso ya digitale irashobora kuguma ku bicuruzwa igihe kirekire ubishyira ku mwenda .Ubusanzwe, ibirango bisuzuma ibicuruzwa biva mu mahanga (NFC, RFID, QR, cyangwa ibindi) bizasubiramo inzira yoroshye kandi ihenze cyane. kongeramo imbarutso yibicuruzwa biriho bitabangamiye iyo mbarutso ya digitale Ubushobozi bwo kuguma kumurongo wubuzima bwose bwibicuruzwa.
Guhitamo ikoranabuhanga nabyo biterwa nibyo bagerageza kugeraho.Niba ibirango bifuza kwereka abakiriya amakuru menshi yukuntu imyenda yabo ikoreshwa, cyangwa bakareka bagahitamo uburyo bwo kwitabira gutunganya cyangwa gutunganya ibicuruzwa, bazakenera gushyira mubikorwa imbarutso ya digitale nka Q.
Kugeza ubu, ibirango byita ku mubiri bikomeje kuba itegeko, ariko umubare munini w’amategeko yihariye y’igihugu agenda yerekeza ku kwemerera amakuru n’ibirimo gutangwa mu buryo bwa digitale.Nkuko abakiriya basaba kurushaho gukorera mu mucyo ibicuruzwa byabo, intambwe yambere ni uguteganya ko imbarutso ya digitale bizagenda bigaragara nkinyongera kuri labels yubuvuzi bwumubiri, aho kubisimbuza. Ubu buryo bubiri burashoboka cyane kandi ntibuhungabanye kubirango kandi butuma habaho kubika amakuru yinyongera kubyerekeye ibicuruzwa kandi bikemerera kurushaho kwitabira e-ubucuruzi, icyitegererezo cyo gukodesha cyangwa gutunganya ibicuruzwa.Mu myitozo, ibi bivuze ko ibirango byumubiri bizakomeza gukoresha igihugu cyaturutse hamwe nibigize ibikoresho mubihe biri imbere, ariko haba kumurongo umwe cyangwa ibirango byongeweho, cyangwa byinjijwe mumyenda ubwayo, bizashoboka Gusikana; imbarutso.
Izi mbarutso ya digitale irashobora kongera gukorera mu mucyo, kuko ibirango bishobora kwerekana urugendo rwogutanga imyenda kandi birashobora kugenzura niba umwenda ari ukuri. Byongeye kandi, nukwemerera abaguzi gusikana ibintu mumyenda yabo ya digitale, ibirango birashobora kandi gushiraho uburyo bushya bwo kwinjiza kumurongo wa enterineti byoroshye. kubaguzi kugurisha imyenda yabo ishaje. Ubwanyuma, imbarutso ya digitale irashobora gutuma e-ubucuruzi cyangwa ubukode byurugero, kwereka abaguzi aho bombo ikwiriye gukoreshwa.
Gahunda yo gutunganya ibicuruzwa bya Adidas '' Infinite Play ', yatangijwe mu Bwongereza mu 2019, izabanza kwakira gusa ibicuruzwa byaguzwe n’abaguzi ku miyoboro ya adidas yemewe, kubera ko ibicuruzwa bihita byinjira mu mateka yabo yo kugura kuri interineti hanyuma bikongera bikagurishwa.Ibyo bivuze ko ibintu bidashobora gusikanwa unyuze kuri kode kumyenda ubwayo.Nyamara, kubera ko Adidas igurisha igice kinini cyibicuruzwa byayo binyuze mu bagurisha hamwe n’abacuruzi b’abandi bantu, gahunda yo kuzenguruka ntabwo igera ku bakiriya benshi bashoboka.Adidas ikeneye gushiramo abaguzi benshi.Nkuko bihinduka hanze, igisubizo kimaze kuba mubicuruzwa. Usibye umufatanyabikorwa wabo wa tekinoroji na label Avery Dennison, ibicuruzwa bya Adidas bimaze kugira code ya matrix: kode ya mugenzi QR ihuza imyenda yabaguzi na porogaramu ya Infinite Play, aho imyenda yaba iri hose yaguzwe.
Ku baguzi, sisitemu iroroshye, hamwe na code ya QR igira uruhare runini muri buri ntambwe yimikorere. Abaguzi binjira muri porogaramu ya Infinite Play hanyuma bagasuzuma kode yimyenda yabo QR kugirango bandike ibicuruzwa, bizongerwa mumateka yubuguzi hamwe hamwe ibindi bicuruzwa byaguzwe binyuze mumiyoboro ya adidas yemewe.
Porogaramu noneho izereka abakiriya igiciro cyo kugura icyo kintu.Niba ubishaka, abaguzi barashobora guhitamo kugurisha icyo kintu.Adidas ikoresha nimero yibicuruzwa biriho kurutonde rwibicuruzwa kugirango imenyeshe abakoresha niba ibicuruzwa byabo byemerewe kugaruka, kandi niba aribyo , bazahabwa ikarita yimpano ya Adidas nkindishyi.
Kurangiza, kugurisha ibisubizo bitanga Stuffstr byorohereza gufata no gucunga neza gutunganya ibicuruzwa mbere yuko bigurishwa muri gahunda itagira ingano kubuzima bwa kabiri.
Adidas itanga inyungu ebyiri zingenzi zo gukoresha mugenzi wawe QR code label. Icya mbere, QR code irashobora guhoraho cyangwa ifite imbaraga. Imbarutso yimibare irashobora kwerekana amakuru amwe mugihe imyenda yaguzwe bwa mbere, ariko nyuma yimyaka ibiri, ibirango birashobora guhindura amakuru agaragara kugirango yerekane, nko kuvugurura uburyo bwo gutunganya ibicuruzwa byaho. Icya kabiri, code ya QR igaragaza buri mwenda kugiti cye.Nta shati ebyiri nimwe, ntanubwo ari ubwoko bumwe nibara. Ibi biranga urwego rwumutungo nibyingenzi mugucuruza no gukodesha, kandi kuri Adidas, bivuze kuba ushobora kugereranya neza ibiciro byo kugura, kugenzura imyenda yukuri, no guha abaguzi ubuzima bwa kabiri ibyo baguze mubyukuri birambuye.
CaaStle ni serivise iyobowe neza ituma ibicuruzwa nka Scotch na Soda, LOFT na Vince bitanga imishinga yubucuruzi ikodeshwa itanga ikoranabuhanga, ibikoresho bihindura, sisitemu nibikorwa remezo nkigisubizo cyanyuma-cyambere. Mbere, CaaStle yahisemo ko bakeneye gukurikirana imyenda kurwego rwumutungo kugiti cye, ntabwo ari SKU gusa (akenshi usanga ari amabara n'amabara gusa) .Nkuko CaaStle ibitangaza, niba ikirango gikora icyitegererezo cyerekana aho imyenda igurishwa kandi itigeze igaruka, nta mpamvu yo gukurikirana umutungo wose.Mu uru rubanza, igikenewe nukumenya umubare wimyenda runaka utanga ibicuruzwa azabyara, pasiporo zingana, nigurishwa.
Muburyo bwubukode bwubucuruzi, buri mutungo ugomba gukurikiranwa kugiti cye. Ugomba kumenya umutungo uri mububiko, wicaranye nabakiriya, kandi urimo gusukurwa.Ibi nibyingenzi cyane kuko bifitanye isano no kwambara buhoro buhoro no gutanyagura imyenda. nkuko bafite inzinguzingo zubuzima nyinshi. Ibicuruzwa cyangwa abatanga ibisubizo bayobora imyenda yubukode bakeneye kuba bashoboye gukurikirana inshuro buri mwenda ukoreshwa kuri buri mwanya wo kugurisha, nuburyo raporo zangiza zikora nkibisubizo byogutezimbere no guhitamo ibikoresho.Ibi ni ngombwa kuko abakiriya badahinduka mugihe basuzuma ubwiza bwimyenda yakoreshejwe cyangwa ikodeshwa; ibibazo bito byo kudoda ntibishobora kwemerwa.Iyo ukoresheje sisitemu yo gukurikirana urwego rwumutungo, CaaStle irashobora gukurikirana imyenda binyuze mubikorwa byo kugenzura, gutunganya, no gukora isuku, niba rero umwenda woherejwe kumukiriya ufite umwobo kandi umukiriya arega, barashobora gukurikirana neza ibitaragenze neza mugutunganya kwabo.
Muri sisitemu ya CaaStle ikururwa kandi ikurikiranwa, Amy Kang (Umuyobozi wa sisitemu yububiko bwibicuruzwa) asobanura ko ibintu bitatu byingenzi ari ngombwa; gutsimbarara kw'ikoranabuhanga, gusomeka n'umuvuduko wo kumenyekana.Mu myaka yashize, CaaStle yavuye mu bitambaro by'imyenda n'ibirango yerekeza kuri barcode kandi buhoro buhoro ihinduka RFID yoza, bityo rero nariboneye ubwanjye uburyo ibyo bintu bitandukanye muburyo bw'ikoranabuhanga.
Nkuko imbonerahamwe ibigaragaza, udukaratasi hamwe nibimenyetso muri rusange ntibifuzwa cyane, nubwo ari ibisubizo bihendutse kandi birashobora kuzanwa kumasoko byihuse.Nkuko raporo ya CaaStle ibivuga, ibimenyetso byandikishijwe intoki cyangwa udukaratasi birashoboka cyane ko bishira cyangwa bikava mu gukaraba.Barcode kandi gukaraba RFID birasomeka cyane kandi ntibizashira, ariko nanone ni ngombwa kwemeza ko imbarutso ya digitale ikozwe cyangwa idoda ahantu hamwe ku myenda kugirango hirindwe inzira abakozi bo mububiko bahora bashakisha ibirango kandi bikagabanya imikorere.Washable RFID ifite imbaraga ubushobozi hamwe na scan yamenyekanye cyane, hamwe na CaaStle nabandi benshi batanga ibisubizo bitanga ibisubizo biteze kwimukira muriki gisubizo ikoranabuhanga rimaze gutera imbere, nkibipimo byamakosa mugihe cyohanagura imyenda muri bamwe hafi.
Amahugurwa yo Kuvugurura (TRW) ni serivisi yuzuye yo kugurisha kugeza ku ndunduro ifite icyicaro gikuru i Oregon, muri Amerika ifite icyicaro cya kabiri i Amsterdam. Kugarura ibintu byongeye gukoreshwa nkibintu-bishya, haba kurubuga rwabo cyangwa kurubuga rwabo White Label amacomeka abashyira kumurongo wurubuga rwabafatanyabikorwa.Icyapa cya digitale cyabaye ikintu cyingenzi mubikorwa byacyo kuva cyatangira, kandi TRW yashyize imbere gukurikirana urwego rwumutungo koroshya imiterere yubucuruzi bwongeye kugurishwa.
Kimwe na Adidas na CaaStle, TRW icunga ibicuruzwa kurwego rwumutungo.Bahita binjira mumurongo wera-e-ubucuruzi bwa e-ubucuruzi bwanditseho ikirango nyirizina. TRW ikoresha mugukusanya amakuru kuva kumurongo wambere.Ni ngombwa kuri TRW kumenya amakuru yimyenda yakoreshejwe bafite kugirango bamenye neza verisiyo yimyenda bafite, igiciro cyo kuyitangiza nuburyo bayisobanura mugihe igarutse kongera kugurisha. Kubona aya makuru yibicuruzwa birashobora kugorana kuko ibirango byinshi bikorera muri sisitemu y'umurongo bidafite gahunda yo kubara ibicuruzwa byagarutsweho.Iyo imaze kugurishwa, byari byibagiranye.
Nkuko abakiriya bagenda bategereza amakuru mubiguzi bya kabiri, kimwe nibicuruzwa byumwimerere, inganda zizungukirwa no gukora aya makuru kandi yimurwe.
None ejo hazaza hateganijwe iki? Mwisi yisi nziza iyobowe nabafatanyabikorwa bacu hamwe nibirango, inganda zizatera imbere mugutezimbere "pasiporo ya digitale" kumyambaro, ibirango, abadandaza, abatunganya ibicuruzwa hamwe nabakiriya bafite imitungo izwi cyane kurwego rwa digitale nibindi byose birashobora kuboneka.Iyi tekinoroji isanzwe hamwe na label yerekana igisubizo bivuze ko atari buri kirango cyangwa utanga igisubizo cyazanye inzira yacyo bwite, bigatuma abakiriya bitiranya inyanja yibintu byo kwibuka.Muri ubu buryo, ejo hazaza h’ikoranabuhanga ry'imyambarire rirashobora rwose guhuza inganda hafi yimikorere isanzwe no gutuma loop igera kuri buri wese.
Ubukungu bwizunguruka bushigikira ibirango byimyenda kugirango bigere kumuzenguruko binyuze muri gahunda zamahugurwa, amasomo yicyiciro, isuzuma ryizunguruka, nibindi. Wige byinshi hano