Ku nganda zerekana imideli, iterambere rirambye ni sisitemu yubuhanga, ntabwo ituruka gusa ku guhanga ibikoresho byo hejuru gusa, ahubwo ikubiye mubikorwa byo gukora ibicuruzwa nuburyo bwo gukora imyuka ihumanya ikirere mu rwego rwo gutanga amasoko, gushyiraho ibipimo bitandukanye byerekana inshingano z’imibereho, no kubaka itsinda ry'umwuga.Nibyo, ntibihagije kugira ikipe yumwuga gusa. Iterambere rirambye naryo rigomba gushyirwaho kandi rigashyirwa mubikorwa bijyanye na filozofiya y’ubucuruzi y’isosiyete, harimo indangagaciro z’isosiyete zigamije iterambere ry’ejo hazaza, harimo abakozi n’abafatanyabikorwa kugira ngo bafatanyirize hamwe ubwumvikane kandi buhoro buhoro bishyira mu bikorwa mu bufatanye.
Kubera ko kuramba bidashobora gukoreshwa numushinga umwe, umuntu umwe cyangwa itsinda rito, ibicuruzwa byose bikozwe ninganda zerekana imideli bizaba birimo ibibazo byigihe kirekire murwego rwo gutanga amasoko, bityo ibigo bikeneye inzira ihamye kandi yuzuye yibitekerezo mubikorwa. .Ntabwo abashushanya bigenga gusa batera intambwe igana kuramba. Ndetse ibigo nka H&M byahinduye uburyo burambye ishingiro ryikirango cyacyo nkigihangange-cyihuta-cyihuta kurwego rwisi. None, ni iki kiri inyuma y'iri hinduka?
Imyitwarire y'abaguzi.
Abaguzi bamenyereye kugura ibyo bashaka batitaye cyane kubitekerezo byagutse kugura bishobora kugira.Bamenyereye moderi yihuta yimyambarire, yagiye iterwa no kuzamuka kwimbuga nkoranyambaga. Imyambarire yimyambarire hamwe no kwikuramo ibintu biteza imbere kugura imyenda myinshi kuruta mbere hose.Ibi bitangwa kugirango byuzuze ibisabwa cyangwa isoko itanga icyifuzo?
Hariho intera nini hagati yibyo abaguzi bashaka kugura nibyo bagura rwose, abaguzi bavuga ko bazagura ibicuruzwa birambye (99 ku ijana) ugereranije nibyo bagura (15-20%). Kuramba bibonwa nkibintu bito byerekana ibicuruzwa rwose bidakwiriye kuzamurwa mbere.
Ariko icyuho gisa nkigabanuka. Mugihe abaguzi barushijeho kumenya ko umubumbe ugenda wandura, inganda zerekana imideli zigomba guhura nimpinduka. Hamwe no guhindura ibicuruzwa binini na e-ubucuruzi consumers abaguzi basunika impinduka, ni ngombwa kubirango nka H&M gukomeza intambwe imwe.Biragoye kuvuga ko impinduramatwara ihindura ingeso yo gukoresha, cyangwa ingeso yo gukoresha iteza imbere inganda.
Ikirere gihatira impinduka.
Ikigaragara ni uko ubu bigoye kwirengagiza ingaruka z’imihindagurikire y’ikirere.
Kubwimpinduramatwara yimyambarire, niyo myumvire yihutirwa irenga ikintu icyo aricyo cyose cyo kuramba. Byerekeranye no kubaho, kandi niba ibirango by'imyambarire bidatangiye gukora kugirango bigabanye ingaruka mbi ku bidukikije, bihindure byimazeyo uburyo bakoresha umutungo kamere, kandi byubake iterambere rirambye mubucuruzi bwabo, noneho bizagabanuka mugihe cya vuba.
Hagati aho, “Fashion Transparency Index” yerekana imideli yerekana kutagira urwego rutanga amasoko ya Transparency y’amasosiyete yimyambarire: Mu bicuruzwa 250 binini ku isi byerekana imideli n’ibicuruzwa mu 2021 ishize, 47% bashyize ahagaragara urutonde rw’abatanga icyiciro cya mbere, 27% bashyize ahagaragara urutonde y'abatanga icyiciro cya 2 nabatanga icyiciro cya 3, mugihe 11% gusa aribo batangaje urutonde rwabatanga ibikoresho bibisi.
Umuhanda urambye ntabwo woroshye. Imyambarire iracyafite inzira ndende kugira ngo igere ku buryo burambye, uhereye ku gushaka abaguzi beza n'imyenda irambye, ibikoresho, n'ibindi nkibyo, kugeza ibiciro bihamye.
Ese koko ikirango kizagerwahoiterambere rirambye?
Igisubizo ni yego, nkuko bigaragara, ibirango birashobora kwakira kuramba kurwego runini, ariko kugirango iyi mpinduka ibeho, ibirango binini bigomba kurenga guhindura imikorere yabyo. Gukorera mu mucyo ni ngombwa kubirango binini.
Ejo hazaza h'iterambere rirambye rijyanye n’imihindagurikire y’ikirere ku isi. Ariko ihuriro ryiyongera ryimyumvire, abaguzi n’igitutu cy’abarwanashyaka ku bicuruzwa, n’impinduka z’amategeko zabyaye ibikorwa byinshi. Abo bacuze umugambi wo gushyira ibirango munsi yigitutu kitigeze kibaho. Ntabwo arinzira yoroshye, ariko nimwe muruganda rutagishoboye kwirengagiza.
Shakisha byinshi birambye byatoranijwe mumabara-P hano. Nkibikoresho byimyambarire yimyambarire hamwe nudupakira, nigute twateza imbere igisubizo cyo kwamamaza no gukora ibishoboka byose kugirango iterambere rirambye icyarimwe?
Igihe cyo kohereza: Nyakanga-28-2022
