Amakuru n'Itangazamakuru

Muri iki gihembwe, inganda zerekana imideli zo muri Turukiya zahuye n’ibibazo byinshi, uhereye ku kibazo cya Covid-19 gikomeje kuba ndetse n’amakimbirane ya politiki mu bihugu duturanye, kugeza aho ihungabana ry’ibicuruzwa bitangwa, ibihe by'ubukonje budasanzwe bihagarika umusaruro ndetse n’ubukungu bw’igihugu, nk'uko bigaragara mu mari ya Turukiya ibibazo nk'uko ikinyamakuru Financial Times cyo mu Bwongereza kibitangaza. Ikinyamakuru Times cyatangaje ko ifaranga ryageze ku myaka 20 hejuru ya 54% muri Werurwe uyu mwaka.
Nubwo hari inzitizi, impano zashizweho kandi zigenda zivuka muri Turukiya zerekana ubuhanga n’icyizere mu cyumweru cy’imyambarire ya Istanbul muri iki gihembwe, zihita zifata ibintu byinshi ndetse n’ingamba zo kwerekana ingamba zo kwaguka no kwerekana ko bahari ku isi muri iki gihembwe.
Imyitozo ngororangingo yaberaga mu mateka nk'ingoro ya Ottoman hamwe n'itorero rya Crimée rimaze imyaka 160 igaruka kuri gahunda, ihujwe n'amaturo ya interineti, ndetse n'imurikagurisha rishya ryafunguwe, ibiganiro nyunguranabitekerezo hamwe na pop-up kuri Bosphorus Puerto Galata.
Abateguye ibirori - Ishyirahamwe ryohereza ibicuruzwa mu mahanga rya Istanbul cyangwa İHKİB, Ishyirahamwe ry’imyambarire ya Turukiya (MTD) hamwe n’Ikigo cy’imyambarire cya Istanbul (IMA) - bafatanije n’inzu ya Istanbul Soho guha abenegihugu ubunararibonye bwo gusuzuma no gusura babinyujije mu banyamuryango b’inganda zamamaza. abumva barashobora noneho guhuza kumurongo binyuze muri FWI ya Digital Events Centre.
I Istanbul, hagaragaye imbaraga nshya mubikorwa no kwerekana ibikorwa byumubiri mugihe abitabiriye amahugurwa bongeye kwifatanya nabo mumiryango yabo mubihe byikirere.Mu gihe bamwe bari bagishidikanya, ibyiyumvo bishyushye byiganje.
Umushinga w'imyenda y'abagabo Niyazi Erdogan yagize ati: “[Turabuze] kuba hamwe.” Ingufu ni nyinshi kandi abantu bose bifuza kuba muri iki gitaramo. ”
Hasi, BoF ihura nabashushanyo 10 bakizamuka kandi bashizweho mubirori byabo byicyumweru cyimyambarire kugirango bamenye uko ubukangurambaga bwabo hamwe ningamba zo kwamamaza byahindutse muri Istanbul muri iki gihembwe.
Şansım Adalı yize i Buruseli mbere yo gushinga Sudi Etuz.Umushushanya, uharanira uburyo bwa mbere bwa digitale, yibanda cyane ku bucuruzi bwe bwa digitale muri iki gihe kandi agabanya ubucuruzi bwe bw’imyenda.Akoresha imiterere y’ukuri, abahanzi ba digitale n’abashakashatsi b’ubukorikori, ndetse nka NFT capsule yegeranya hamwe nimyambaro yumubiri.
Şansım Adalı yakiriye imurikagurisha rye mu rusengero rw’Urwibutso rwa Crimée hafi ya Galata muri Istanbul, aho ibishushanyo bye bya digitale byerekanwe kuri avatar ya digitale kandi bikerekanwa kuri ecran ya metero 8. Nyuma yo gupfusha se na Covid-19, yasobanuye ko bikiri “ ntabwo yumva ari byiza "kugira abantu benshi kumyambarire hamwe. Ahubwo, yakoresheje moderi ye ya digitale ahantu hato hagaragara.
Yabwiye BoF ati: "Ni ibintu bitandukanye cyane, kugira imurikagurisha rya digitale ahahoze hubatswe." Nkunda itandukaniro. Abantu bose barabizi kuri iri torero, ariko ntamuntu ujyamo. Igisekuru gishya ntanubwo izi aho zihari. Gusa, ndashaka kubona abakiri bato imbere kandi nibuka ko dufite iyi nyubako nziza. ”
Igitaramo cya digitale iherekeza opera nzima, kandi umuririmbyi yambara imwe mumyambarire mike Adal akora uyumunsi - ariko cyane cyane, Sudi Etuz arashaka gukomeza kwibanda kuri digitale.
Yakomeje agira ati: “Gahunda zanjye z'ejo hazaza ni ukugumya gusa imyenda y'ibirango byanjye kuko ntatekereza ko isi ikeneye ikindi kirango kugira ngo kibyazwe umusaruro. Nibanze ku mishinga ya digitale. Mfite itsinda ryaba injeniyeri ba mudasobwa, abahanzi ba digitale nabahanzi bambara imyenda Team. Itsinda ryanjye ryashushanyije ni Gen Z, kandi ngerageza kubumva, kubareba, kubatega amatwi. ”
Gökay Gündoğdu yimukiye i New York yiga ibijyanye n’imicungire y’ibicuruzwa mbere yo kwinjira mu ishuri rya Domus Academy i Milan mu 2007.Gündoğdu yakoraga mu Butaliyani mbere yo gushyira ahagaragara ikirango cy’imyenda y’abagore TAGG mu 2014 - Imyifatire Gökay Gündoğdu. Abacuruzi barimo Luisa Via Roma n’urubuga rwe rwa e-ubucuruzi, yatangijwe mu gihe cy'icyorezo.
TAGG yerekana icyegeranyo cy'iki gihembwe mu buryo bwerekana imurikagurisha ndangamurage ryongerewe mu buryo bwa digitale: “Dukoresha kodegisi ya QR hamwe n'ukuri kwongerewe kugira ngo turebe filime nzima ziva ku rukuta - amashusho yerekana amashusho akiriho, kimwe no kwerekana imideli.” Gündoğdu yabwiye BoF.
Ati: "Ntabwo ndi umuntu wa digitale na gato," ariko mu gihe cy'icyorezo, ati: "ibyo dukora byose ni digital. Dutuma urubuga rwacu rworoha kandi rworoshye kubyumva. Turi mu [urubuga rwo gucunga byinshi] Joor yerekanye icyegeranyo muri 2019 kandi yunguka abakiriya bashya kandi bashya muri Amerika, Isiraheli, Qatar, Koweti. ”
Nubwo yatsinze, gushyira TAGG kuri konti mpuzamahanga muri iki gihembwe byagaragaye ko bitoroshye. ”Ibitangazamakuru mpuzamahanga n'abaguzi bahora bifuza kutubona muri Turukiya. Ntabwo rwose nkoresha ibintu ndangamuco - ubwiza bwanjye ni buke cyane. "Ati:" Ariko kugirango ashimishe abantu mpuzamahanga, Gündodu yakuye imbaraga mu ngoro ya Turukiya, yigana imyubakire yacyo ndetse n’imbere hamwe n'amabara amwe, imiterere na siloettes.
Ikibazo cy’ubukungu nacyo cyagize ingaruka ku byegeranyo bye muri iki gihembwe: “Lira yo muri Turukiya iratakaza imbaraga, bityo ibintu byose bihenze cyane. Kuzana imyenda ivuye hanze irahuze. Guverinoma ivuga ko udakwiye gusunika irushanwa hagati y’abakora imyenda yo hanze n’isoko ryimbere mu gihugu. Ugomba kwishyura umusoro w'inyongera kugira ngo winjize mu mahanga. ” Kubera iyo mpamvu, abashushanyaga bavanze imyenda ikomoka mu karere hamwe n’ibitumizwa mu Butaliyani n'Ubufaransa.
Umuyobozi ushinzwe guhanga Yakup Bicer yashyize ahagaragara ikirango cye Y Plus, ikirango cya unisex, muri 2019 nyuma yimyaka 30 mu nganda zishushanya Turukiya.Y Plus yatangiriye mu cyumweru cy’imyambarire ya London muri Gashyantare 2020.
Icyegeranyo cya digitale ya Yakup Bicer Autumn / Winter 22-23 icyegeranyo cyahumetswe n "intwari za clavier zitazwi nababunganira ingengabitekerezo ya crypto-anarchiste" kandi itanga ubutumwa bwo kurengera ubwisanzure bwa politiki kurubuga rusange.
Yabwiye BoF ati: "Ndashaka gukomeza [kwerekana] igihe gito," Nkuko twabikoze mu bihe byashize, guhuza abaguzi mu cyumweru cy'imyambarire biratwara igihe kinini kandi ni umutwaro w'amafaranga. Ubu dushobora kugera mu mpande zose z'isi icyarimwe dukoraho buto hamwe na sisitemu. ”
Usibye ikoranabuhanga, Bicer akoresha umusaruro waho kugira ngo akemure ibibazo bitangwa - kandi mu kubikora, yizeye ko hazabaho uburyo burambye. ”Dufite imbogamizi z’ingendo kandi ubu turi mu ntambara [mu karere k'isi], bityo imizigo. ikibazo gitera kigira ingaruka mubucuruzi bwacu bwose. [...] Mugukorana numusaruro waho, tuzi neza ko [akazi] kacu [karambye] karambye, kandi twagabanije ibirenge byacu. ”
Ece na Ayse Ege bashyize ahagaragara ikirango cyabo Dice Kayek mu 1992. Mbere cyakorewe i Paris, ikirango cyinjiye muri Fédération Française de la Couture mu 1994 maze gihabwa igihembo mpuzamahanga cya Jameel III, igihembo mpuzamahanga kubera ibihangano n'ibishushanyo bya none byatewe n'imigenzo ya kisilamu, muri 2013. Ikirangantego giherutse kwimura studio yacyo Istambul kandi gifite abacuruzi 90 kwisi yose.
Bashiki ba Dice Kayek Ece na Ayse Ege berekanye icyegeranyo cyabo muri videwo yimyambarire muri iki gihembwe - format ya digitale ubu bamenyereye, imaze gukora firime yimyambarire kuva 2013. Fungura hanyuma usubireyo. Ifite agaciro kanini.Mu 10 cyangwa Imyaka 12, urashobora kongera kuyireba. Duhitamo ubwoko bwayo, "Ece yabwiye BoF.
Uyu munsi, Dice Kayek agurisha ku rwego mpuzamahanga mu Burayi, Amerika, Uburasirazuba bwo hagati n'Ubushinwa. Binyuze mu iduka ryabo i Paris, batandukanije ubunararibonye bw’abaguzi mu iduka bakoresheje gasutamo ya Turukiya nk'ingamba zo gucuruza. ”Ntushobora guhangana n'ibi ibirango binini ahantu hose, kandi nta kamaro ko kubikora. ”Ayse wavuze ko ikirango giteganya gufungura irindi duka i Londres muri uyu mwaka.
Bashiki bacu babanje gukora ubucuruzi bwabo kuva i Paris mbere yo kwimukira i Istanbul, aho sitidiyo yabo ihurira n’icyumba cyerekanirwamo cya Beaumonti. Dice Kayek yinjiye mu bucuruzi bwabo maze abona umusaruro ugenda wunguka, "ikintu tutashoboraga gukora igihe twakoraga mu rundi ruganda. ” Mu kuzana umusaruro murugo, bashiki bacu kandi bizeye ko ubukorikori bwa Turukiya bushyigikirwa kandi bugakomeza mu cyegeranyo cyabwo.
Niyazi Erdogan ni umushinga washinze icyumweru cy’imyambarire ya Istanbul na Visi-Perezida w’ishyirahamwe ry’imyambarire ya Turukiya, akaba n'umwarimu mu ishuri ry’imyambarire rya Istanbul. Usibye umurongo w’imyenda y’abagabo, yashinze ikirango cy’ibikoresho NIYO mu 2014 kandi yatsindiye i Burayi Igihembo cy'Ingoro z'umurage muri uwo mwaka.
Niyazi Erdogan yerekanye icyegeranyo cye cy'imyenda y'abagabo muri iki gihembwe: “Twese turimo gukora imibare - twerekana muri Metaverse cyangwa NFTs. Tugurisha icyegeranyo haba muburyo bwa digitale no mumubiri, tujya mubyerekezo byombi. Turashaka kwitegura ejo hazaza hombi ”, yabwiye BoF.
Icyakora, mu gihembwe gitaha, yagize ati: “Ndatekereza ko tugomba kwerekana igitaramo cy'umubiri. Imyambarire ireba societe no kwiyumva, kandi abantu bakunda kubana. Ku bantu bahanga, dukeneye ibi. ”
Mu gihe cy'icyorezo, ikirango cyashizeho iduka rya interineti kandi gihindura ibyo bakusanyije kugira ngo bibe “kugurisha neza” kuri interineti, hitawe ku mpinduka z’abakiriya mu gihe cy’icyorezo. Yabonye kandi impinduka muri iki kigo cy’abaguzi: “Ndabona imyenda yanjye y’abagabo iri kugurishwa no ku bagore, ku buryo nta mipaka ihari. ”
Nkumwarimu muri IMA, Erdogan ahora yigira kubisekuruza bizaza ati: "Ku gisekuru nka Alpha, niba uri mu myambarire, ugomba kubyumva. Icyerekezo cyanjye ni ugusobanukirwa ibyo bakeneye, kuba ingamba zijyanye no kuramba, imibare, ibara, gukata no kumiterere - tugomba gukorana nabo. ”
Umunyeshuri wahawe impamyabumenyi ya Istituto Marangoni, Nihan Peker yakoraga mu masosiyete nka Frankie Morello, Colmar na Furla mbere yo gushyira ahagaragara label ye mu mwaka wa 2012, agashushanya ibyegeranyo byiteguye kwambara, ubukwe na couture. Yerekanye i Londres, Paris na Milan Fashion Weeks.
Nihan Peker yijihije isabukuru yimyaka 10 ishize muri iki gihembwe, Nihan Peker yakoresheje imurikagurisha mu ngoro ya Çırağan, ahahoze ari ingoro ya Ottoman yahindutse avuye muri hoteri ireba Bosifore. ”Byari ngombwa kuri njye kwerekana icyo cyegeranyo ahantu nashoboraga kurota gusa.” Peker yabwiye BoF. ”Nyuma yimyaka icumi, ndumva nshobora kuguruka mu bwisanzure kandi nkarenga imipaka yanjye.”
Peker yongeyeho ati: "Byantwaye igihe kugira ngo nerekane ko ndi mu gihugu cyanjye." Yicaye ku mwanya wa mbere muri iki gihembwe hamwe n'ibyamamare byo muri Turukiya bambaye ibishushanyo mbonera byegeranye mbere. imbaraga mu burasirazuba bwo hagati.
Ati: “Abashushanya Turukiya bose bagomba gutekereza ku mbogamizi z’akarere kacu rimwe na rimwe. Tuvugishije ukuri, nk'igihugu, tugomba gukemura ibibazo binini by'imibereho na politiki, bityo twese tugatakaza imbaraga. Ubu icyo nibandaho ni icyegeranyo cyanjye cyo kwitegura kwambara na haute couture birema ubwoko bushya bwo kwambara, bukorwa neza. ”
Nyuma yo guhabwa impamyabumenyi muri Istanbul Fashion Institute mu 2014, Akyuz yize impamyabumenyi ihanitse mu bijyanye na Menswear Design mu ishuri rya Marangoni Academy i Milan.Yakoraga muri Ermenegildo Zegna na Costume National mbere yo gusubira muri Turukiya mu 2016 maze atangiza ikirango cye cy'abagabo mu 2018.
Mu gitaramo cya gatandatu cya shampiyona, Selen Akyuz yakoze filime yerekanwe muri Soho House i Istanbul no kuri interineti: “Ni filime, ntabwo rero ari imyiyerekano, ariko ndatekereza ko ikomeje gukora. Nanone amarangamutima. ”
Nkubucuruzi buciriritse, Akyuz agenda yubaka buhoro buhoro abakiriya mpuzamahanga, hamwe nabakiriya ubu babarizwa muri Amerika, Rumaniya na Alubaniya. "Sinshaka gusimbuka igihe cyose, ariko fata buhoro, intambwe ku yindi , hanyuma ufate inzira ipimye. "Ati:" Dutanga ibintu byose kumeza yanjye. Nta musaruro rusange. Nkora hafi ya byose mukuboko "- harimo gukora t-shati, ingofero, ibikoresho hamwe n" imifuka, ibisigara "imifuka kugirango ntezimbere imyitozo ikomeje.
Ubu buryo bwagabanutse bugera no ku bafatanyabikorwa be bakora. ”Aho gukorana n’abakora inganda nini, nashakishije abadozi bato bo mu karere kugira ngo bashyigikire ikirango cyanjye, ariko biragoye kubona abakandida babishoboye. Abanyabukorikori bakoresha tekinike gakondo biragoye kubibona - gufata abakozi bazakurikiraho bigarukira.
Gökhan Yavaş yahawe impamyabumenyi muri DEU Fine Arts Textile and Fashion Design mu 2012 yiga muri IMA mbere yo gushyira ahagaragara ikirango cye cy’abagabo bambaye imyenda yo mu muhanda muri 2017. Kuri ubu ikirango kirimo gukorana n’amasosiyete nka DHL.
Muri iki gihembwe, Gökhan Yavaş yerekana videwo ngufi ndetse n’imyambarire - ya mbere mu myaka itatu. Ati: "Turabuze rwose - igihe kirageze cyo kongera kuvugana n'abantu. Turashaka gukomeza gukora imyambarire igaragara kuko kuri Instagram, biragoye kandi bigoye kuvugana. Byinshi bijyanye no guhura no kumva abantu imbonankubone. "
Ikirangantego kirimo kuvugurura imikorere yacyo. ”Yasobanuye ko twahagaritse gukoresha uruhu nyarwo n’uruhu nyarwo,” yasobanuye ko isura eshatu za mbere z’iki cyegeranyo zashizwe hamwe zivuye mu bitambaro bikozwe mu byegeranyo byabanje.Yavaş na we ari hafi gufatanya DHL gushushanya ikoti ryimvura kugurisha imiryango nterankunga.
Kwibanda ku buryo burambye byagaragaye ko bitoroshye ku bicuruzwa, aho imbogamizi ya mbere ari ugushaka imyenda myinshi ya milleti ku baguzi. Ati: “Ugomba gutumiza byibura metero 15 z'imyenda ku baguzi bawe, kandi icyo ni ikibazo gikomeye kuri twe.” Ikibazo cya kabiri bahura nacyo ni ugufungura iduka muri Turukiya kugurisha imyenda y’abagabo, mu gihe abaguzi baho bibanda ku gishushanyo mbonera cy’imyenda y’abagore bo muri Turukiya. Kugeza ubu, mu gihe ikirango kigurisha binyuze ku rubuga rwabo ndetse n’ububiko mpuzamahanga muri Kanada na Londres, icyifuzo cyabo ni Aziya - cyane cyane Koreya n'Ubushinwa.
Ikirangantego cyambarwa cyambarwa Bashaques cyashinzwe mumwaka wa 2014 na Başak Cankeş. Ikirango kigurisha swimwear na kimonos bifite insanganyamatsiko yubuhanzi.
Umuyobozi w'irema Başak Cankeş yabwiye BoF nyuma gato yo kwerekana icyegeranyo cye aheruka kwerekana mu minota 45 yerekanwe muri Soho House i Istanbul ati: "Mubisanzwe, nkora ibihangano byerekana ibihangano byambarwa."
Imurikagurisha rivuga amateka y’urugendo rwe muri Peru na Kolombiya gukorana n’abanyabukorikori babo, akurikiza imiterere n’ibimenyetso bya Anatoliya, kandi “akababaza uko bumva bameze ku bicapo bya Anatoliya“. ibikorwa by'ubukorikori busanzwe hagati ya Aziya ya Turukiya ya Anatoliya n'ibihugu byo muri Amerika y'Epfo.
Agira ati: “Hafi 60 ku ijana by'icyegeranyo ni igice kimwe gusa, byose byakozwe n'abagore bo muri Peru na Anatoliya.”
Cankeş agurisha abakusanya ibihangano muri Turukiya kandi yifuza ko abakiriya bamwe bakora ibyegeranyo by’ingoro z'umurage bivuye mu mirimo ye, asobanura ko “adashishikajwe no kuba ikirango ku isi kuko bigoye kuba ikirango ku isi kandi kirambye. Sinshaka no gukora icyegeranyo icyo aricyo cyose uretse koga cyangwa kimonos. Nibintu byose byuzuye, bihinduranya ibihangano tuzashyira no kuri NFT. Njye mbona ari umuhanzi, kandi Ntabwo ndi umunyamideli. ”
Itsinda rya Karma ryerekana impano igaragara muri Istanbul Moda Academy, yashinzwe mu 2007, itanga impamyabumenyi mu bijyanye no kwerekana imideli, ikoranabuhanga no guteza imbere ibicuruzwa, imicungire y’imyambarire, hamwe n’itumanaho n’itangazamakuru.
Hakalmaz yatangarije BoF ati: "Ikibazo nyamukuru mfite ni ibihe by'ikirere, kubera ko mu byumweru bibiri bishize hagwa urubura, bityo rero dufite ibibazo byinshi bijyanye no gutanga amasoko no gushakira imyenda." ibyumweru kuri label ye Alter Ego, yerekanwe mubice bya Karma, kandi yagenewe inzu yimyambarire Nocturne.
Hakalmaz na we ntagikoresha ibisubizo by'ikoranabuhanga kugira ngo ashyigikire umusaruro we, agira ati: “Sinkunda gukoresha ikoranabuhanga kandi nkirinda kure cyane bishoboka kuko nahitamo gukora ubukorikori kugira ngo nkomeze guhura n'ibyahise.”