Amakuru n'Itangazamakuru

Injira imeri yawe kugirango ugendane namakuru yamakuru, ubutumire bwibikorwa hamwe no kuzamurwa ukoresheje imeri ya Vogue Business.Ushobora kwiyandikisha igihe icyo aricyo cyose. Nyamuneka reba Politiki Yibanga yandi makuru.
Iyo ibirango bishushanya kandi byerekana imibare, intego ni ukugera kubintu bifatika.Nyamara, kumyenda myinshi, isura ifatika iva mubintu bitagaragara: guhuza.
Gushyigikira cyangwa gusubiza inyuma ni igicucu cyihishe mu myenda myinshi itanga imiterere yihariye. Mu myambarire, ibi birashobora kuba drape. Mu ikositimu, ibi bishobora kwitwa "umurongo". umuyobozi w'itsinda rishushanya 3D muri Clo, ku isi hose utanga ibikoresho bya 3D bishushanya ibikoresho. ”Cyane cyane ku myenda myinshi 'yambitswe', irashimishije cyane. Ihindura isi itandukanye. ”
Abatanga ibikoresho, abatanga porogaramu ya 3D ishushanya, hamwe namazu yimyambarire barimo kubara amasomero yimyenda, ibyuma rusange birimo na zipper, none bakarema ibintu byongeweho nka interineti ihuza interineti. Iyo iyo mitungo igizwe nimibare ikanaboneka mubikoresho byabugenewe, harimo ibintu bifatika bya ikintu, nko gukomera nuburemere, bifasha imyenda ya 3D kugera kumyumvire ifatika.Uwa mbere muguhuza imiyoboro ya digitale nisosiyete yubufaransa Chargeurs PCC Fashion Technologies, abakiriya bayo barimo Chanel, Dior, Balenciaga na Gucci.Yakoranye na Clo kuva kugwa gushize kugirango yandike ibicuruzwa birenga 300, buri kimwe muburyo butandukanye no gutondekanya.Iyi mitungo yabonetse kumasoko yumutungo wa Clo muri uku kwezi.
Hugo Boss ni we wabaye umwana wa mbere.Sebastian Berg, ukuriye ibikorwa bya digitale (ibikorwa) muri Hugo Boss, avuga ko kugira 3D igereranya neza kuri buri buryo buboneka ari "akarusho ko guhatanira", cyane cyane ko haje ibikoresho bifatika ndetse n'ibikoresho.None ibyo Ibice birenga 50 ku ijana by'ibyegeranyo bya Hugo Boss byakozwe mu buryo bwa digitale, iyi sosiyete ikorana umwete n’abatanga ibicuruzwa ku isi ndetse no gutanga imyenda, harimo na Chargeurs, kandi irimo gukora ibishoboka byose kugira ngo batange ibikoresho bya tekiniki by’imyenda kugira ngo habeho impanga zifatika. .Hugo Boss abona 3D nk "ururimi rushya" abantu bose bagize uruhare mugushushanya no kwiteza imbere bakeneye kuvuga.
Umuyobozi mukuru ushinzwe kwamamaza, Christy Raedeke, agereranya guhuza na skeleti yimyenda, avuga ko kugabanya prototypes yumubiri kuva kuri bine cyangwa bitanu kugeza kuri imwe cyangwa ebyiri muri SKU nyinshi kandi ibihe byinshi bizagabanya cyane umubare wimyenda igenda gahoro yakozwe.
Igishushanyo cya 3D kigaragaza igihe hifashishijwe interineti yongeweho (iburyo), bigatuma habaho prototyping ifatika.
Ibirango by'imyambarire hamwe na conglomerates nka VF Corp, PVH, Farfetch, Gucci na Dior byose biri mubyiciro bitandukanye byo kwemeza igishushanyo cya 3D.Ibisobanuro bya 3D ntabwo bizaba ari ukuri keretse niba ibintu byose bifatika byaremewe mugihe cyo gukora igishushanyo mbonera, kandi guhuza ni kimwe murimwe ibintu byanyuma bigomba kubarwa.Gukemura iki kibazo, abatanga ibicuruzwa gakondo barimo kubara urutonde rwibicuruzwa byabo no gufatanya namasosiyete yikoranabuhanga hamwe nabacuruzi ba software ya 3D.
Inyungu kubatanga nka Chargeurs nuko bazashobora gukomeza gukoresha ibicuruzwa byabo mugushushanya no kubyaza umusaruro umubiri nkuko ibicuruzwa bigenda bigendanwa. Kubirango, guhuza 3D neza birashobora kugabanya igihe bifata kugirango birangire neza.Audrey Petit, umuyobozi ushinzwe ingamba muri Chargeurs, yavuze ko guhuza imiyoboro byahise binonosora ukuri kw'ibicuruzwa byatanzwe, bivuze kandi ko hasabwa ingero nke z'umubiri. Ben Houston, CTO akaba ari na we washinze Threekit, isosiyete ikora porogaramu ifasha ibicuruzwa kubona ibicuruzwa byabo, yavuze ko kubona neza ako kanya irashobora kugabanya ikiguzi cyimyenda, koroshya inzira no gufasha ibicuruzwa bifatika kwegera ibiteganijwe.
Mu bihe byashize, kugira ngo ugere ku miterere runaka y’ibishushanyo mbonera, Houston yahisemo ibikoresho nk '“uruhu rwuzuye-uruhu” hanyuma akadoda imyenda kuri digitale. “Umuntu wese ukoresha Clo arwana nibi. Urashobora guhindura intoki [umwenda] ugakora imibare, ariko biragoye gukora imibare ijyanye n'ibicuruzwa nyabyo. ”Ati:" Hano hari icyuho kibuze. " Agira ati: "Kugira imiterere ihuza ubuzima, bisobanura ko abashushanya ibintu batagikeka." Ati: "Ni ikintu gikomeye ku bakora mu buryo bwa digitale."
Petit yagize ati: "Gutezimbere ibicuruzwa nkibi" byari ingenzi kuri twe. "Abashushanya uyu munsi bakoresha ibikoresho byo gushushanya 3D mu gushushanya no gutekereza ku myenda, ariko nta na kimwe muri byo kirimo guhuza. Ariko mu buzima busanzwe, niba uwashushanyije ashaka kugera ku miterere runaka, bagomba gushyira aho bahurira. ”
Avery Dennison RBIS yerekana ibirango hamwe na Browzwear, ifasha ibirango kwiyumvisha uko amaherezo bizasa; ikigamijwe ni ugukuraho imyanda yibintu, kugabanya ibyuka bihumanya ikirere no kwihuta-ku-isoko.
Kugirango ukore verisiyo yibicuruzwa byayo, Chargerurs yafatanije na Clo, ikoreshwa nibirango nka Louis Vuitton, Emilio Pucci na Theory. Abashinzwe umutekano batangiranye nibicuruzwa bizwi cyane kandi bigenda byiyongera mubindi bikoresho biri muri kataloge.Ubu, umukiriya wese ufite Porogaramu ya Clo irashobora gukoresha ibicuruzwa bya Chargeurs mubishushanyo byabo.Mu kwezi kwa gatandatu, Avery Dennison Retail Branding and Information Solutions, itanga ibirango n'ibirango, ifatanya numunywanyi wa Clo Browzwear kugirango ifashe abashushanya imyenda kureba ibicuruzwa no guhitamo ibikoresho mugihe cyo gushushanya 3D.Ibicuruzwa. ko abashushanya ubu bashobora kwiyumvisha muri 3D harimo guhererekanya ubushyuhe, ibirango byitaweho, ibirango bidoda no kumanika tagi.
Yakomeje agira ati: "Nkuko imyambarire igaragara, ibyumba byerekana ibicuruzwa bidafite ububiko hamwe na AR bishingiye ku masomo abereye bigenda byiyongera, ibisabwa ku bicuruzwa bya digitale ubuzima ubuzima buri hejuru cyane. Lifelike yibikoresho bya marike nibintu byiza nurufunguzo rwo gufungura inzira kubishushanyo byuzuye. Inzira zo kwihutisha umusaruro no ku isoko ku buryo inganda zitigeze zitekereza mu myaka yashize, "ibi bikaba byavuzwe na Brian Cheng, umuyobozi ushinzwe guhindura imibare muri Avery Dennison.
Ukoresheje uburyo bwa digitale muri Clo, abashushanya barashobora kwiyumvisha uburyo imiyoboro itandukanye ya Chargeurs izahuza nigitambara kugirango bigire ingaruka kuri drape.
Clo's Taylor avuga ko ibicuruzwa bisanzwe nka YKK zipper zimaze kuboneka kubwinshi mubitabo byumutungo, kandi niba ikirango gishyizeho umushinga wibyuma cyangwa niche ibyuma byumushinga, bizoroha cyane kubara kuruta guhuza. Abashushanya bagerageza gukora isura nyayo. utiriwe utekereza kubintu byinshi byiyongereye nko gukomera, cyangwa uko ikintu kizitwara nigitambara gitandukanye, cyaba uruhu cyangwa silik. , "Ati. Ariko, yongeyeho, buto ya digitale na zippers biracyafite uburemere bwumubiri.
Martina Ponzoni, umuyobozi ushinzwe igishushanyo mbonera cya 3D akaba ari nawe washinze 3D Robe, isosiyete ya 3D ikora ibicuruzwa ku bicuruzwa byerekana imideli. Ikigo gishinzwe gushushanya. Bamwe, kimwe na YKK, baraboneka muri 3D ku buntu. Abandi ntibashaka gutanga amadosiye ya 3D kubera gutinya ko ibicuruzwa bizabazana mu nganda zihendutse, yagize ati: "Kugeza ubu, ibicuruzwa byinshi bigomba gukora iyi mitako ya bespoke mu byabo mu nzu ibiro bya 3D byo kubikoresha muburyo bwa sisitemu. Hariho inzira nyinshi zo kwirinda iki gikorwa cya kabiri. ”Ponzoni agira ati. . ”
Natalie Johnson, umwe mu bashinze akaba n'umuyobozi mukuru wa 3D Robe, uherutse kurangiza muri Fashion Technology Lab i New York, agira ati: “Irashobora gukora cyangwa guhagarika imikorere yawe.” ni ikinyuranyo cy'uburezi mu kumenyekanisha ibicuruzwa, yagize ati: "Natangajwe cyane n'ukuntu ibicuruzwa bike byakira kandi bigakoresha ubu buryo bwo gushushanya, ariko ni ubuhanga butandukanye rwose. Buri mutegarugori agomba kwifuza umufatanyabikorwa wa 3D ushushanya ushobora kuzana ibishushanyo mbonera… Nuburyo bwiza bwo gukora ibintu. ”
Kunonosora ibyo bintu biracyasuzugurwa, Ponzoni yongeyeho ati: "Ikoranabuhanga nk'iryo ntirizashyirwa mu majwi nka NFT - ariko rizahindura umukino mu nganda."
Injira imeri yawe kugirango ugendane namakuru yamakuru, ubutumire bwibikorwa hamwe no kuzamurwa ukoresheje imeri ya Vogue Business.Ushobora kwiyandikisha igihe icyo aricyo cyose. Nyamuneka reba Politiki Yibanga yandi makuru.